What is UX Design? And Why it Matters
In today's digital age, businesses that prioritise creating a seamless user experience gain a competitive edge. As more companies go online, it's essential to ensure that users can easily navigate websites or apps and have a positive experience. This is where UX design comes in.
What is UX design?
According to ‘ChatGPT’ “UX design is the process of creating digital experiences that are intuitive, efficient, and enjoyable for users. It involves understanding users' needs, behaviours, and motivations, and designing solutions that meet those needs.”
Good UX design will take every aspect of the user's journey into consideration, from the moment they first click on a website to when they make a query about a quote or a purchase.
UX design, as the name implies, is the experience your client will have from the minute they first click on your product until they make a purchase or inquire about a quote. You must think like the customer in order to understand their behaviours and needs. It is the art of role playing and turning that art into an unforgettable experience for your customer.
As a UX designer, you must have the necessary tools and analytics as UX design is all about test results, research, and data analysis.
Why is UX design important?
Good UX design is essential for several reasons. First, it helps to improve user satisfaction. A good experience on a website or app, will result in returning customers. Second, it can increase conversions. If your website is user friendly , and your customers are more likely to complete a purchase or fill out a form. Finally, it can reduce costs and save time as you will need less customer support. If a website or app is designed well, users are less likely to encounter problems or get confused, reducing the need for support staff.
How is UX design different from graphic design?
While UX design and graphic design are related, they are different disciplines. Graphic design includes dealing with the visual aspect of a website or app, such as the layout, typography, colour palette, images and more.
UX design has to do with the user's overall experience, which includes how user friendly your content is , the load time, and how well it meets their needs. It is a blend of visuals and technical aspects of your content.
Who needs UX design?
Every single business that has a website or app needs UX design. Whether you're selling products online or providing a service, creating a positive user experience is essential. UX design can help you standout in comparison to your competitors, increase customer satisfaction, and ultimately drive more revenue. If your website or app does not look generic and provides value, you will ultimately be more successful.
UX Design Salaries
UX design salaries vary for several reasons including geolocation, experience and skills:
United Kingdom:
£35,000 - £55,000 per year, depending on experience and location.
United States:
$80,000 - $120,000 per year, depending on experience and location.
United Arab Emirates:
AED 180,000 - AED 250,000 per year, depending on experience and location.
In conclusion, UX design is a crucial aspect of creating successful digital experiences that meet user needs and drive business outcomes. With strong demand and competitive salaries, it's a field that offers many opportunities for those with the right skills and experience.
If you're interested in pursuing a career in UX design, consider exploring programs and courses that can help you develop your skills and build your portfolio. We highly recommend LinkedIn Learning and Udemy. Alternatively you can always acquire a diploma in UX Design.
At Gaiaa Designs, we provide expert design services, including UX design, graphic design, and more. Contact us today to find out how we can help you create a digital experience for your customers that stands out from the competition.